Intervantage.com - Banner Advertising Programs

Banner advertising gives you an advantage over other forms of marketing. Your ads will appear on high-quality, content filled, subject oriented web sites. This means the traffic that comes to your site are buyers and not just surfers.

Banner Advertising Dictionary:

Impressions: the number of times that your ad was viewed. This is the amount of times the ad was shown, not how many people saw the ad.
CPM: cost per thousand impressions. Usually it will cost you anywhere from $2 to $25 per CPM. Every time someone sees your ads, it cost you from $0.002 to $0.025.
Click-Through: this is the percentage of people who are viewing your banner ad that would actually click on it. Usually it is about .04% - 2% for a great looking ad. So for a thousand impressions you should get about 2-30 visitors. Divide the cost of the ad by the number of visitors and it should cost you anywhere from $0.10 to $0.50 per visitor.
Pay per impression program: pay for the number of banners shown benefit if you have a high click through rate.
Click-Through program: pay only when the ad brings visitors to your site or web page.

To create an effective Banner Ad, you should be very specific in targeting your audience. Then you need to look at the Click-Through rate, which is the amount of people who click on your banner and visit your site. Finally you need to have the banner ad displayed in combination with certain key words or phrases by the search engines so that those who are looking for your product or service will find you and not your competition. We have two ways to purchase banner ads, the Pay Per Impression program or the Click-Through program.

If you have a hot Banner Ad with a great offer and believe it can produce a high Click-Through rate, go for the Pay-Per Impression program. If you are not able to achieve high Click-Through rates with your Banner Ads, go for the Click-Through program of advertising and pay only when you get actually visitors to your site. Banner advertising is one of the least effective ways of reaching new customers, but when put into practice with other programs it adds to a well-rounded marketing program.