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- What
is Permission Email or Opt-In Email?
Permission email is the targeting of email that is
sent to those who have requested commercial email
for selected areas. These lists are usually rented.
The primary objective is to convert a person to request
further information from your site. Permission email
produces the highest response rates. Averaging 10-15%,
email produces the best return on investment of any
direct marketing medium. Direct mail takes weeks or
months to achieve and measure results. With email,
you can analyze results immediately. You are given
real-time feedback. Because of the higher response
rates at significantly lower costs you can conduct
tests easily on many market segments, study the market
demographics and change your strategy quickly.
- Why
Outsource Your Email Campaign to InterVantage?
You need to focus on your core business. By outsourcing
you will use your internal resources more effectively
and reduce the total overall operating expense with
out having to hire more staff. You maintain control
of the entire project without overburdening your current
staff. Our solutions are flexible, and easy to implement
with all costs defined.
- Why
Permission Based Email Marketing?
Permission marketing turns online visitors into lifetime
customers. We help you create a one on one tailored
marketing message to each customer. We give consumers
the right to take control of the messages that they
receive. Permission marketing is the ideal solution
to personalize relationships and secure continued
customer support. InterVantage is here to equip you
to build a permission based marketing strategy to
increase and grow your customer base with a one to
one personalized message.
- What
is One to One Marketing?
Your greatest asset is your customer. Permission based
email turns your customers into lifetime partners
because of the one to one relationship that is established.
Your corporate database is transformed into a highly
targeted marketing vehicle. You will learn the customer’s
needs, likes, wants and their specific interests.
- What
Kind of Results Can You Expect from a Permission Email
Campaign?
You can create very highly targeted;
results oriented email-marketing campaigns. Permission
email campaigns will give you (10-15%) results, which
far surpass banner ads (less than 1%) or traditional
direct mail (1-2%). When you add rich media graphics
to your email, your response rate goes through the
roof. We have seen results in the 25 to 35% ranges.
Of course not everyone is equipped receive graphic,
html files, but this can be used in an optional way
to increase results dramatically.
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19 Linda Lane Streamwood, Il 60107
Phone: 630-289-1682 Fax: 630-289-1682
Email: sales@InterVantage.com
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Strategy & Development
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